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About Fennec Design Studio

Fennec Design Studio

Fennec Design Studio is a boutique UX design and Salesforce consulting practice based in Boston. We work with enterprise teams, Salesforce partners, and mission-driven startups at the intersection of product strategy, experience design, and platform implementation.

We don't design solutions. We orchestrate systems.

Most organizations have invested in point solutions—Salesforce for CRM, marketing platforms for campaigns, data systems for analytics, product platforms for delivery. But these systems rarely talk to each other. Teams operate in silos. Data doesn't flow. Customers experience friction at every handoff. Operations are inefficient because the internal experience doesn't support the customer experience.

We solve this by stepping back and asking: What does the complete system need to look like? How do business operations, customer experience, and data flow need to work together? What's the coherent experience we're designing for?

This is systems design. It's how we think about every project—whether we're optimizing a Salesforce implementation, designing a new product, or helping a climate tech founder position their solution for institutional buyers. We're equally comfortable mapping service blueprints, redesigning customer journeys, or architecting how internal workflows support external outcomes.

We're built for work that requires more than a generalist design team—complex workflows, enterprise portals, multi-stakeholder platforms, Salesforce implementations where UX decisions have real downstream consequences, and climate solutions where the business case matters as much as the impact.

We don't scale by volume. We scale by taking on fewer, more complex engagements and doing them well.

Lucas Blondheim, Founder of Fennec Design Studio

Lucas Blondheim

Founder, Fennec Design Studio

Lucas Blondheim, Founder
The Insight

Thirteen years. Dozens of enterprise engagements. One pattern that never went away.

Organizations kept building point solutions — a new Salesforce implementation, a product redesign, a data warehouse — each one well-executed, none of them talking to each other. Customers felt the friction at every handoff. Employees spent hours translating between systems. And no one was looking at the whole picture.

That's what Fennec was built to fix.

The Methodology

The systems perspective comes from Lucas's years at Boston Consulting Group and IBM iX — where the design problems were systems problems. "How do we restructure our customer experience when we have 40 years of legacy systems?" "How do we compete when our entire infrastructure is built around the old business model?"

Answering those questions required holding business operations, organizational behavior, technology architecture, and customer experience in mind simultaneously. That discipline is what Fennec brings to every engagement. Not here's a pretty interface — but here's how this whole system needs to orchestrate so your customers get what they need and your operations actually work.

The Practice

Fennec works at the intersection of three domains where fragmented systems cause the most damage: enterprise platform design, product strategy and UX, and climate tech built for institutional adoption.

The methodology is the same across all three: understand the complete system first — the business operations, the data flows, the human behavior — then design for coherence across all of it.

Lucas holds Nielsen Norman Group UX Master Certification and six active Salesforce certifications. He mentors climate tech startups through MassChallenge and is based in Boston.

Why It Matters

Most organizations aren't losing because of bad strategy or bad technology. They're losing because their teams built good solutions that can't talk to each other. And in the age of AI that data flow and context matters.

That's the gap Fennec exists to close. If your problem sounds like a systems problem, let's talk.

We work best with teams that understand design is strategic infrastructure, not decoration. If that resonates, book a call.

Credentials & Certifications

Deep, working knowledge.

Education & Certifications

Nielsen Norman Group
UX Master Certification
Salesforce Certifications — 6 Active
Salesforce Certified Agentforce Specialist
Salesforce Certified Platform Administrator
Salesforce Certified Platform User Experience Designer
Salesforce Certified Platform Strategy Designer
Salesforce Certified Platform Foundations
View Trailblazer Profile

Background

13+ years in enterprise UX design, product strategy & management consulting
Fennec Design Studio
Founder
2023 – Present
IBM iX
UX Design Leadership, Fortune 500 Transformations
Prior
Boston Consulting Group
UX Design, Enterprise Digital Transformation
Prior
Lucas's work has spanned financial services, healthcare, technology, manufacturing, and climate tech—across both enterprise transformations and early-stage product validation.

Full Professional Background

For a comprehensive view of Lucas's professional background, including detailed experience at BCG and IBM iX, client engagements, and project work.

View Full Resume
What Clients and Colleagues Say

Multiple voices. One pattern.

Jake Stahl

Lucas completely changed the trajectory of our product. When he came in, our platform worked, but it didn't flow. What really separates him is how he leverages AI in the design process—he uses AI as a true research and insight tool. The result is faster iteration, sharper insights, and design choices that feel intentional instead of guessed; we've seen roughly 300% growth.

Jake Stahl
Founder & CEO
Startup
Melinda Miller

Lucas is the person I turn to when my client needs a combination of design savvy and business sense. His ability to use AI in UX research and product design combined with his innate curiosity, enables him to get to the heart of solving complex problems fast. He's an asset to any team.

Melinda Miller
CEO & Co-owner, Pixo
Leadership
Matt Puccini

Lucas is more than a UX designer — he is a business designer and creative technologist that leverages design to drive business outcomes. He understands the need for speed, grit, collaboration, intellect, and exploration. When you hire Lucas, you get far more than just a designer — you get a partner for your business.

Matt Puccini
AI Startup Ecosystem Partner Executive
Startup
Bill O'Neil

What sets Lucas apart is his ability to blend creativity with practicality. His designs are not just engaging and appealing — they are holistic, considering all aspects from a user's perspective to the business objectives, making his contributions invaluable to our projects.

Bill O'Neil
Design Consultant
Design Strategy
Jennifer Gormley

I will always be grateful to Lucas for our time together at BCG — especially his structured approach to framing projects that seemed nearly impossible to solve on day one, all the way through to the collaboration and partnership in the weeds that delivered a successful outcome — often with a lot of learning and laughter along the way.

Jennifer Gormley
VP & Head of Design
Enterprise
Alison Cox

I selected Lucas to work on a number of projects while at IBM. His skill set, adaptability, and professionalism make him a great asset to the design team. He's both a hands-on designer and a leader in the UX space. I know he will do what it takes to get a project over the finish line.

Alison Cox
Distinguished Designer, Partner, IBM
Enterprise
Wes Lyons

Fennec Design Studio did an amazing job at guiding us through the design process from start to finish for a complicated Salesforce project. Lucas saved us hours of development time by helping us work through the UX and supplying us with beautiful mockups that simplified a complex problem.

Wes Lyons
Founder, lyonstech.io
Salesforce
Gavin Wignall

His empathic and collaborative approach to understanding problems and working through solutions drove huge value both in serving our client needs and helping to improve the working dynamics within our team.

Gavin Wignall
Chief Experience Officer, Head of UX
Enterprise
Brian Molstad

They were critical to delivering our Salesforce Experience Cloud project in such a short timeframe.

Brian Molstad
Lead Salesforce Experience Designer
Salesforce
Jim Kozlowski

Knowledge of the Salesforce Platform. His ability to create intuitive and visually appealing interfaces, combined with his technical expertise, make him a valuable asset to any project.

Jim Kozlowski
Salesforce Designer
Salesforce
Let's Talk About Your System

Let's talk about what's possible.

If you're dealing with fragmented systems, a Salesforce implementation that needs strategic orchestration, a climate tech solution that needs institutional buyer alignment, or a product that needs to fit into a larger customer journey—let's talk about what's possible.

Book a Strategy Call →