Lucas founded Fennec Design Studio in 2023 after spending 13 years in enterprise UX design, product strategy, and management consulting. Over that time, he noticed a pattern that frustrated him: organizations kept building point solutions.
A new Salesforce implementation. A marketing automation platform. A data warehouse. A product redesign. Each one was well-executed. But they rarely talked to each other. Marketing didn't know what Sales was doing. Operations didn't understand what customers were experiencing. Data lived in silos. And customers felt the friction at every handoff.
He realized the real problem wasn't the solutions themselves. It was that no one was looking at the system as a whole.
"I kept seeing organizations invest millions in platforms and tools that couldn't orchestrate together. The UX was fragmented because the underlying systems were fragmented. I wanted to build a practice that could see the whole picture—the business operations, the customer experience, the data flow—and design for coherence across all of it."
That insight shaped Fennec. The practice is built on a belief that systems orchestration is the foundation of great experience design. Whether you're optimizing internal operations or customer-facing experiences, whether you're working with Salesforce or climate tech, the principle is the same: understand how all the parts need to work together, then design for that orchestration.
This systems perspective comes from Lucas's background at Boston Consulting Group and IBM iX, where he learned to think like a strategist—to see the whole business problem before jumping to design solutions.
At BCG, he led UX design on enterprise digital transformation engagements across financial services, healthcare, and technology. He worked with C-suite executives on problems that didn't have obvious answers: "How do we restructure our customer experience when we have 40 years of legacy systems?" "How do we align 50,000 employees around a new operating model?" "How do we compete when our entire infrastructure is built around the old business model?"
These weren't design problems. They were systems problems. And solving them required understanding business operations, organizational change, customer behavior, and technology architecture—all at once.
At IBM iX, he continued that work—leading design on transformations for Fortune 500 companies, building teams, mentoring designers to think strategically instead of tactically. He learned that the best design wasn't the most beautiful design. It was the design that understood the constraints, the interdependencies, and the human behavior that made the system work or fail.
This is what he brings to Fennec: the rigor of management consulting combined with the craft of interaction design. Not "here's a pretty interface"—but "here's how this whole system needs to orchestrate so customers get what they need and operations work efficiently."
Fennec works across three interconnected domains:
Enterprise Systems & Salesforce Design
Most enterprise organizations have invested heavily in Salesforce—but the default UX assumes a single user type, a linear workflow, a happy path. Reality is messier. You have power users and occasional users. You have multiple clouds that need to work together. You have data that lives in three different systems. You have compliance requirements that complicate the UX.
We design for the real complexity. We map service blueprints that show what customers experience, what happens behind the scenes, and where the disconnects are. We design Salesforce implementations that orchestrate Sales Cloud, Service Cloud, Marketing Cloud, and custom integrations so the entire system supports both customer experience and operational efficiency.
Product Strategy & UX Design
When you're building a new product, the question isn't "what features should we build?" It's "what role does this play in the customer's broader journey?" We conduct user research and service design to understand how your solution fits into their existing workflows, their data needs, and their business goals.
We design products that don't exist in isolation. They orchestrate with how customers work, with the systems they already use, with the data they need to accomplish their goals.
Climate Tech & Institutional Buyers
Climate tech is systems design at scale. You're not just building a tool. You're asking: "How do we help municipalities and enterprises make better climate decisions?" "How does real-time data flow through their existing systems?" "How does our solution integrate with their operations so it actually gets used?"
We help climate tech founders think systemically about institutional adoption. We map how their solution orchestrates with buyer workflows, data infrastructure, and decision-making processes. We help them build business cases that account for integration complexity, operational change, and measurable outcomes—because that's what institutional buyers actually care about.
Across all three domains, the methodology is the same: user research, service design, and customer journey mapping to understand the complete system. Then design that orchestrates all the parts—business operations, customer experience, internal workflows, data flow—into a coherent whole.
In 2025, most organizations are drowning in fragmented systems. They've invested in best-of-breed platforms. They've optimized each one in isolation. But the sum of the parts is worse than the whole.
Employees spend hours translating data from one system to another. Customers experience jarring handoffs between channels. Data doesn't flow where it needs to go. Operations are inefficient because the internal experience doesn't support the customer experience. Organizations can't move fast because their systems won't orchestrate.
Design is the lever. Not beautiful design. Strategic design—design that understands how all the systems need to work together and creates experiences that make that orchestration possible.
This is what Fennec does. We're not order-takers who build pretty UIs. We're partners in the journey. We help you see the whole system, understand where the friction is, and orchestrate a better experience—for customers and for your operations.
Lucas mentors climate tech startups through MassChallenge and stays active in the climate tech community. He holds Nielsen Norman Group UX Master Certification and six active Salesforce certifications—not because certifications matter, but because they reflect deep, working knowledge of how these platforms work, how they constrain design, and where the real opportunities are.
He lives and works in the Boston area and is available for consulting engagements, retainer partnerships, and strategic advisory work with teams that understand design as a systems discipline, not a cosmetic layer.