What Salesforce clouds does Fennec Design Studio design for?

Fennec Design Studio designs for Sales Cloud, Service Cloud, Experience Cloud, Commerce Cloud, Marketing Cloud, and Nonprofit Cloud. Lucas Blondheim holds 6 active Salesforce certifications: Agentforce Specialist, Platform Administrator, Platform User Experience Designer, Platform Strategy Designer, Platform Foundations, and AI Associate.

What is a Salesforce UX audit?

A Salesforce UX audit is a structured assessment of your existing Salesforce implementation to identify the gap between current configuration and what your users actually need. It surfaces friction points, workflow mismatches, and adoption barriers — and delivers a prioritized improvement roadmap.

Why do Salesforce implementations fail to drive adoption?

Adoption problems often stem from implementations built around the system's capabilities rather than how users actually work. Configuration choices that make technical sense can create workflows that clash with how users think about their jobs. Fennec Design Studio bridges this gap with UX research and design grounded in how your users actually work.

What is the difference between Salesforce configuration and UX design?

Salesforce configuration determines what the system can do — fields, workflows, permissions, automation. UX design determines whether users can understand and trust it enough to actually use it. A technically correct Salesforce org can still fail adoption if workflows don't match how users think and work. Fennec Design Studio brings the UX layer that implementations often skip.

Can you help fix adoption issues in a Salesforce org that's already live?

Yes. Most Fennec Design Studio Salesforce engagements involve live orgs. Our Salesforce adoption audit work is specifically designed for teams whose implementation is complete but adoption is low. It identifies the friction points in the existing configuration and delivers a prioritized roadmap for improvements — without requiring a full redesign.

Why hire a UX designer instead of a Salesforce consulting partner?

They cover different parts of the problem. Salesforce consulting partners specialize in configuration and implementation; UX research and behavior-change design are a separate discipline. A certified Salesforce UX designer like Lucas Blondheim works across both — the platform's architecture and the human factors that drive adoption. We often work alongside implementation partners rather than instead of them.

How do you measure success for a Salesforce redesign?

Fennec Design Studio tracks adoption-specific KPIs: daily active users, feature utilization rates, support ticket volume related to confusion, and self-reported user confidence. We establish baseline metrics before the engagement and target specific improvements — so results are measurable, not just subjective.

Back to Expertise

Enterprise & Salesforce Design

Your Salesforce investment should drive adoption—not resistance.

Most enterprise organizations spend significant resources implementing Salesforce. The intention is right—but the default configuration rarely reflects how users actually work. The result: low adoption, data quality problems, and teams who find workarounds instead of using the system you built for them.

The problem isn't Salesforce. It's the gap between what the platform offers and what users actually need to do their jobs. For growing companies, the gap is often wider: Salesforce was set up for the company you were, and the work has changed since. We close that gap.

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6 Active

Salesforce Certifications

Agentforce, Admin, UX Designer, Strategy Designer & more

NN/g Certified

UX Master Certification

Advanced research, interaction design & strategy

BCG + IBM iX

Consulting Background

Strategic thinking meets platform expertise

Enterprise Technology & Salesforce

Enterprise Technology & Salesforce Design

Most enterprise organizations invest heavily in Salesforce—but its default UX rarely reflects the actual complexity of what users are trying to accomplish. The result: low adoption, frustrated teams, and wasted investment.

We bring certified Salesforce platform expertise together with rigorous UX design practice to close that gap. We've designed and supported the implementation of Experience Cloud portals, Sales Cloud interfaces, Service Cloud workflows, and custom applications for enterprise clients who needed more than out-of-the-box configuration.

Salesforce Clouds We Work In

Sales CloudService CloudExperience CloudCommerce CloudNonprofit CloudMarketing Cloud

Certifications & Credentials

Agentforce Specialist

Platform Administrator

Platform User Experience Designer

Platform Strategy Designer

Platform Foundations

AI Associate

NN/g UX Master

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The Enterprise Salesforce Challenge

Why Salesforce implementations underperform.

The platform is capable. The budget was approved. The technical build is done. So why aren't users actually using it?

Low Adoption

Reps work around the system. Managers don't trust the data. Leadership questions the ROI. The technical implementation is sound—but users aren't using it the way it was designed.

Configuration Isn't Design

Most Salesforce implementations are optimized for what the platform can do, not what users need to do. The result: an interface that's technically complete but practically unusable.

Misaligned Expertise

Salesforce UX work often falls between two specialties: designers who don't know the platform's constraints, and consultants who aren't trained to design for users. The result is wireframes that can't be built, or builds that won't get used.

Change Management Gaps

Even well-designed implementations fail when they don't account for user psychology, habit change, and organizational resistance. Deployment is not the same as adoption.

How We Help Enterprise Teams

Design for adoption while you build the implementation.

Discovery & Workflow Mapping

Early Stage

Before we design anything, we need to understand how your users actually work—not how the process was documented. We conduct structured interviews and workflow observation to map the gap between what Salesforce was built to do and what your users need it to do.

Workflow auditUser interview reportJourney mapsGap analysis

Salesforce UX Design

Design Stage

With deep platform knowledge across Sales Cloud, Service Cloud, Experience Cloud, and more, we design interfaces built for adoption—not just configuration. Every decision is grounded in Salesforce's architecture and your users' actual mental models.

UX wireframesInteractive prototypeDesign system documentationUsability test report

Adoption Strategy & Handoff

Launch Stage

We help you bring the implementation team and users along together. Clear documentation, a phased rollout strategy, and training materials that explain not just what changed, but why—so users understand the value and actually use the system you built.

Adoption planTraining materialsChange management playbookImplementation guide

How We're Different

We're a Salesforce-certified UX practice that leads with strategy—not the other way around.

Most Salesforce UX problems get handed to either a dev team that doesn't think about users, or a design agency that doesn't understand platform constraints. We sit at the intersection—certified in the platform, trained in rigorous UX practice.

Our certifications reflect working knowledge of how Salesforce is architected, configured, and extended—which means our design decisions are buildable and won't cause problems for your development team.

Certified Platform Knowledge

6 active Salesforce certifications—Agentforce Specialist, Platform Administrator, Platform User Experience Designer, Platform Strategy Designer, Platform Foundations, and AI Associate.

User Research First

We don't design for Salesforce's feature set. We design for your users' workflows. That means structured research before any screen gets drawn.

Strategic Consulting Background

BCG and IBM iX taught us how enterprise organizations make decisions. We understand the organizational dynamics that drive adoption—or kill it.

Frequently Asked Questions

Common questions

Let's Talk Enterprise & Salesforce

Let's talk about your Salesforce adoption challenge.

Whether you're implementing Salesforce for the first time, redesigning an underperforming instance, or building a custom Experience Cloud portal—the hardest part is rarely the technical build.

It's getting users to actually use what you built. Let's design for that from the start.

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